Tokyo (+88%) drives Dr. Martens’s business: revenues go up considerably as collection winks at William Blake’s talent

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Dr. Martens’s profits are growing a great deal. British brand’s revenues increased by 25%, that is 290,6 million pounds (about 325 million euros) in the business year closing on 31 March 2017. Such speeding up was driven by their brilliant performance in the Asian markets, South Korea and Japan on top. Most remarkably in Japan sales went up by 88%, thanks to excellent feedback from distribution channels: +38% as for retail, +54% for online sales. The brand recovery, after a few years of recession, is mostly due to new stores opening, budget adjustment and online sales, but also to brand new articles and partnerships. The latest one has been signed with London Tate Britain Museum to launch a special edition as a tribute to English painter William Blake. The most famous paintings of the artist have been printed on Dr. Martens’s footwear iconic samples and also on a leather bag, a backpack and a couple of t-shirts.

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