Johnny Coca is the new director of Vuitton women’s accessories

Johnny Coca is the new director of Vuitton women's accessories

Louis Vuitton has appointed Johnny Coca as the new director of women’s accessories. The former Mulberry designer will start working next June 2, alongside Nicolas Ghesquière, artistic director of the brand’s women’s collections since 2013. Coca (pictured) has already worked at Louis Vuitton as a leather goods designer from 1996 to 2000.

The new director of women’s accessories

“It is with great pride that I join Ghesquière and the Louis Vuitton team to further develop women’s handbag collections – comments Coca with WWD, who broke the news -. For me, the journey has now returned to its starting point, in the place where I refined my passion and learned the fundamentals of leather craftsmanship in the Asnières ateliers. It opens a new chapter in my creative adventure, in an extraordinary laboratory that combines heritage and modernity”.

The Spanish designer

The Spanish designer worked for Bally from 2004 to 2010, and then moved to Celine (2010-2015), where he was director of leather goods, accessories, shoes and jewellery. Over the past 5 years, we said,  there is the Mulberry’s experience.

Vuitton’s strategy

For Louis Vuitton it is an important arrival, which reinforces the style office in a sector, that of leather goods, which is decisive for the accounts and the charm of the brand. “I’m excited to welcome Johnny back”, adds Delphine Arnault, who oversees all of the brand’s product activities as executive vice president. “It will strengthen our creative energy and our ability to innovate. Johnny is in perfect harmony with the spirit of Louis Vuitton and shares our vision”.

Virgil Abloh

Louis Vuitton’s organisation chart sees Ghesquière at the head of the design of the women’s division, Virgil Abloh at the helm of the male’s one and Francesca Amfitheatrof in charge for watches and jewellery.

Images from mulberry.com and louisvuitton.com

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