MSCHF’s first bag is made of leather and is made in Italy. In the sense that it was made in Texas. No, there is no mistake. Italy is not our country, but a small Texas town of 2,000 souls. Behind the simple homonymy, there is a deeper provocation that the famous Brooklyn-based art collective wants to highlight. In other words: it is not a mockery of Italy as an end in itself. Above all, it is an accusation of the lack of transparency on product labels.
The bag made in Italy, but made in Texas
The controversial Brooklyn-based art collective launched its first handbag. Costing USD 550, it is made of premium leather on the outside and suede on the inside. It is available in black and brown. And it is, as mentioned, made in Italy. In the sense that they produce it in Italy, Texas. Until 25 November, it can be ordered from the physical menu at the Lucali pizzeria in Brooklyn. It can also be booked via the MSCHF app and website.
For the collective that in the past has created the Satan Shoe, the Jesus Sneaker, and the Birkinstock, this “made in Italy” is an obvious provocation. MSCHF (from whose portal the photo is taken), explains Nss Magazine, reflects on substantially useless and unclear labels. Tags from which it is not really clear where the product was assembled, nor is there any information on the origin of the materials, let alone the working conditions of the employees.