The market shifts, but the it-bag remains every brand’s dream

The market shifts, but the it-bag remains every brand’s dream

The gold rush is back — the race for the next it-bag. A few years ago, it was mainly the luxury labels in the running; today, far more brands have joined the chase, eager to seize the slice of the market left open by soaring high-fashion prices. Both established names and newcomers are lining up….

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