The first one wants to record the shape of the Saddle Bag, while the second one wants to close the Lego bag. Dior and CHANEL are both committed to protect their iconic bags through two applications filed recently with the United States Patent and Trademark Office (USPTO).
Dior and CHANEL
Almost 20 years after its launch on the market, Dior asked to register the shape of the Saddle Bag. The shape of the bag designed by John Galliano, they claim, recalls alone the Dior brand. If the application is accepted, Dior will add its own model to the list of protected ones in the USA. The club includes Hermès’ Birkin and Kelly and Fendi’s Baguette. Not only that, the manoeuvre allows the brand to place its it-bag on the already existing forms of protection for the monogram print and for the “D” charm.
The closing move
As The Fashion Law tells us, with an application filed on April 30, 2020, CHANEL asks for the patent registration for the closure of the Lego bag. A closure, in fact, already registered in November 2019. A patent taken for granted, given that the closure bears the double “C” logo. So what’s the difference with the current request? The last question concerns the closure without the logo. This means that CHANEL claims the rights of a trademark which “consists of a horizontal rectangle with smaller squares on each corner and smaller vertical rectangles on each side”. Authorisation to register would allow CHANEL to protect itself also from manufacturers selling bags with the closure of the same design, but without the fateful double C.