What’s to be said about the relaunch of Gherardini, now 140 years old

“An as-yet-unexplored treasure”. That’s how Riccardo Braccialini, owner of PELFIM – Pelletteria Fiorentina Montecristo in Calenzano (Florence), describes Gherardini in this interview. The Florentine brand, celebrating its 140th anniversary this year, has seen its share of highs and lows. After being effectively “frozen” for around two years, it was revived in 2023 following its acquisition…