Merchandising Collection and Phototelling: Lineapelle + Polimoda

Merchandising Collection e Phototelling: Lineapelle + Polimoda

A collaboration that is developed during the teaching year. A relationship that finds a moment of expression and comparison at Lineapelle. Polimoda Firenze returns to Fieramilano Rho with a dedicated exhibition space. Located in front of the entrance of Pavilion 9, it showcases the results of the Merchandising Collection project developed in collaboration with the Milanese salon.

Merchandising Collection

Started in May 2019, the project involved students of the courses in Fashion Marketing & Communications, Fashion Product Management, Shoe and Bag Design and Fashion Design Management. They developed a capsule collection for Lineapelle, consisting of 7 merchandising products. Divided into teams of four students, they presented their idea, together with a graphic proposal and product mock-up.


The victory and a scholarship went to the team composed of Melissa Patriarchi, Federico Renai, Beatrice Fantuzzi, Jong Hoon Kim, who presented Your Steps to Success. Given the high quality of the proposals, Lineapelle has decided to reward with a scholarship also the two teams who came in second place ex aequo. Therefore, room for Ludic Leather too. It is a collection of gadgets developed and played on the concept of edutainment, and made with production waste. Lucrezia Del Mecio, Sofia Gaudenzi, Giorgia Villarà and Aline Ahmad presented it. Second on an equal footing came Leather Connections collection, by the team of Sara Baradaran, Filippo Balugani, Alexandra Bucur and Grigorii Liubachev.

Lineapelle Phototelling

“Lineapelle’s collaboration with Polimoda’s students for the photographic documentation of the show continues” – explains a note from Polimoda Firenze. Four students are involved in Lineapelle Phototelling. They are attending the last year of the Undergraduate course in Fashion Art Direction. They are Tommaso Bruno, Agata Eliseeva, Gaia Cantatore and Alice Bianchi, and “they will tell the fair in real time with photographic shots published by Lineapelle within its communication channels, from the site to social networks, up to the La Conceria portal”.

The meaning

“Both projects – Polimoda concludes – are part of the institute’s hands-on teaching methodology. It integrates theoretical training with applied projects in collaboration with companies and institutions in the sector”. In other words, unique opportunities are created “for students to put what they have learned into practice, and immediately deal with a professional reality and gain experience in the field”.

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