2026 will favour brands with a strong identity (or none at all)

The usual suspects, such as Richemont, LVMH and Hermès. The long-awaited comebacks, including Burberry and Kering. And one unexpected guest: Inditex. There is a growing sense that 2026 will be the year of a positive rebound: according to Bernstein analysts, above all for brands with a strong stylistic identity; and, paradoxically, also for the Spanish…