Bernstein: Hermès’ guided-scarcity policy begins to falter

Bernstein: Hermès' guided-scarcity policy begins to falter

Produce less than you could sell. Keeping the relationship between supply and demand in tension at all times: on paper it’s easy, but in practice it’s an alchemy that succeeds for few. Hermès, which has based its success on a guided-scarcity politicy, is one of them. The myth, as well as the desire, for the…

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