“A combination of product, marketing and distribution”. This is how Jean-Jacques Guiony, financial director of LVMH, explains the (all things considered) unexpected success of Louis Vuitton and Dior. The two brands have proven to be stronger than Covid, registering double-digit growth in the second half of 2020. A result not only in contrast with that…
Dior and Vuitton stronger than Covid: LVMH explains why
