Jimmy Choo’s evolution: from stiletto heels to boots and low-heeled footwear, and on to handbags. It is CEO Hannah Colman who outlines the brand’s future strategies. With annual revenues of USD 605 million, Jimmy Choo is owned by Capri Holdings and is pursuing growth based on a clear idea: broadening and diversifying its offer.
Diversifying and expanding the offer
Hannah Colman has spent her entire career at Jimmy Choo. She joined the company in 1997 as a part-time weekend sales assistant in the brand’s only London store at the time, and steadily rose through the ranks to become CEO in 2020. In an interview with Footwear News, she reflects on the label’s evolution. “While high-heeled shoes remain a very significant part of our business, they now occupy just one place in our customers’ wardrobes”, says Colman. “They are looking for a broader offer, and we have listened. We have expanded the collection with many more low heels and boots”.
Jimmy Choo’s future strategies
Colman sets out the maison’s strategic priorities. Jimmy Choo owns two footwear manufacturing facilities in Tuscany. “We want daytime footwear to account for 60% of total revenue. We expect accessories to reach 30% of overall turnover. We will also double our menswear business, which currently represents less than 5% of sales. We see the men’s segment as a growth opportunity: 20% of fragrance revenues already come from men. Overall, we are very pleased with our full-price sell-through. Customer response to the new collections has been very positive, which gives us confidence”, Colman explains.
For example
The Jimmy Choo CEO cites Bon Bon (pictured left) and Cinch (pictured right) as the best-selling families in the handbag collection. “In the second quarter of fiscal year 2025, sales of these bag families grew by 25%. Full-price sales across all accessories rose by 15%. We are really gaining momentum in this category, which I see as a true pillar of the brand”, Colman concludes.
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