Preparations are underway with the presentation of the new campaign. Micam confirms the fairytale setting presented last February. With shots and short-films by Fabrizio and Daniele Scarpa, it maintains the Alice in Wonderland theme. Meanwhile, the presentation of the campaign has an added value. Micam, the international reference fair for the footwear market, believes in the September edition, the 90th of its history, scheduled from the 20th to the 23rd of that month, in the pavilions of Fieramilano Rho.
Let’s get ready
In the coming weeks we will know more about the further news, said the organisers. The next Micam edition, useless to go around it, will see the shoe world confront itself for the first time at the fair after the shock of Coronavirus. For this reason, “the event is working – says the organisers’ note – to offer Italian and international companies a real and qualified opportunity for redemption from the difficult period experienced by all sectors of the industry during the health emergency”. With the Micam in Wonderland campaign, therefore, the Milanese show “begins its journey to establish itself as a moment of relaunch, after the complex months that are characterising the world economy”.