Hermès is doing beyond expectations, better than anyone could possibly forecast. At the end of 2018 first half-year period the brand’s consolidated revenues increased by 11%, at fixed values, and went up by 5% at current rates of exchange, compared to 2017 same period, therefore reaching 2.853 billion euros. In the first six months of the year, incomes have enjoyed a boost in all the areas worldwide. Asia, in particular, keeps granting “an amazing performance”: earnings grew up to 1,4 billion euros, that is, +15%, therefore proving to be, once again, the main market for Hermès. The only slight exception comes from Japan, as revenues increased by 7% (344.8 million dollars). As regards the American continent, sales went up by over 12% (490 million euros). Meanwhile, in the States the fashion house has recently opened its first pop-up store. The aim of the shop, located in 63, Greene Street, New York, and dedicated to footwear exclusively, is to “test collections and potential new markets”. In Europe, Hermès has achieved very good accomplishments as well: biannual revenues increased by 7,4% (that is, 891,1 million euros). Better performance in France (nearly 1% more, compared to the other countries), as incomes went up to 390.3 million euros (+8.2%). Looking at the brand’s business lines, leather goods have been playing a leading role, as turnover expanded by 8%, mostly thanks to “very high demand for major traditional articles and bags, such as Roulis, Lindy and Cinhetic”. Aiming to meet such additional market demand, the company has enhanced its production capacity by opening a manufacturing laboratory in Allan, France.