Hermès reopens a factory in France and sets the record in Guangzhou

Hermès riapre una fabbrica in Francia e fa il record a Guangzhou

Hermès, the return to normal continues. In China, the reopening of stores continues. In France, a factory that temporarily made masks, reopens. It has now gone back to producing leather accessories.

Reopens a factory in France

The production of Hermès leather gloves and accessories is concentrated in New Aquitaine. Around 630 people are employed in the three sites of Nontron, Montbron and Saint-Junien. In Nontron, the French designer’s laboratory had responded to the appeal of the mayor of the 3,500 inhabitants’ Municipality. The request: to make masks. Yesterday morning, as reported by France Bleu, instead of fabrics, however, artisans began to work leather, resuming their normal activities. But only half of the employees were present. To try to avoid contagion, the workforce has been in fact divided into two groups that will alternate. One will work Monday, Wednesday and Friday. The other Tuesday, Thursday and Saturday. Eleven hours a day. Production has been, partially, resumed.

The shop in Guangzhou

In China, Hermès is the most desired brand by consumers. To the point that, often, it is used to define the top of the range of any product. Driven by what analysts call “revenge spending”, Chinese customers crowded the reopening of Hermès boutique in Taikoo Hui shopping center in Guangzhou (Canton), which took place last Saturday. According to WWD, the total of the receipts at the end of the day was almost 2.7 million dollars. This is the Chinese record for the French brand. According to what WWD writes, after two months of isolation, the wealthiest Chinese consumers and the stars of social networks have competed to grab a few Birkins. But also shoes, leather accessories and design objects created specifically for this reopening, which had the flavour (and the result) of a real inauguration.

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