Two years of pandemic. The bite of the Zero-Covid policies in China. The conflict in Ukraine with the consequent international tensions (including Russia’s isolation). Yet, (until now) no crisis has damaged large international luxury groups. Nor did the higher price tags calm the consumers’ desires. LVMH, Hermès, Chanel and Prada’s performances (to cite a few) are…
If luxury is exclusive, no crisis can stop it (and it can be seen)
