Kering, Brioni has a new CEO (and Vian a fine)

Kering, Brioni has a new CEO (and Vian a new fine)

Reshuffling at Kering. Brioni has appointed a new CEO, while Massimo Vian (formerly at Prada and now at Gucci) has been fined by Consob over a personal operation related to the purchase of shares in Cattolica Assicurazioni. Sources close to the executive have described him as “unconnected to the alleged events”.

Brioni appoints a new CEO

Two CEOs have been reshuffled within Kering. Mehdi Benabadji, who has served as CEO of Brioni since January 2020, will move to Ginori 1735 in the same role (following the resignation of Alain Prost in January). Taking the helm at the Abruzzo-based brand is Federico Arrigoni, formerly Deputy CEO and President Asia-Pacific at Saint Laurent. Arrigoni joined Kering in 2006 at Gucci, later moving to Saint Laurent nine years later. There, he held key international positions until being promoted to deputy CEO, with direct oversight of all industrial and commercial operations of the brand, according to WWD.

Vian’s fine

As mentioned, Consob has fined Massimo Vian EUR 100,000. Why? In June 2020, he allegedly purchased 67,500 shares in Cattolica Assicurazioni based on privileged information regarding a forthcoming partnership with Generali. According to Consob, the information came from Samuele Marconcini, then CEO and General Manager of Cattolica, who himself was fined EUR 80,000. The regulatory authority also ordered the confiscation of Vian’s assets amounting to EUR 70,221.12, the estimated profit from the transaction. According to Fashion Magazine, sources close to the Gucci executive have announced an appeal: Vian “considers the decision deeply unjust and mistaken” and maintains he is “absolutely unconnected to the alleged facts”, which are in no way linked to his professional activity.

In the photo: Brioni accessories

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