Lamborghini and Principe run together. The celebrated car company and Italian leather goods have signed a licence agreement whose aim is to develop, manufacture and distribute a new line of leather products. The name given to their collection is Leather Goods and Travel Collection: it will be available for sale from next spring onwards.
Lamborghini and Principe run together
This collection of products, whose brand for sale is going to be Automobili Lamborghini, consists of backpacks, trolleys and briefcases, as well as cross body bags, bags, belts and small leather goods items. They will distribute their collection in several countries, such as Russia and ex-Soviet Union states, Hong Kong, Taiwan, Singapore, the United Arab Emirates and Saudi Arabia. We are talking about 300 clients and 450 selling stores in total. Aiming to target China, Japan and America now. Sale channels will include specialized stores, department stores and duty-free shops, alongside the most important airlines. They are also planning to open shops-in-shops and a few specialized corners, including some department stores in Athens.
Lamborghini’s comment
“To supply excellence in terms of design, technology and quality is an essential value to us – pointed out Katia Bassi, Chief Marketing & Communication Officer-. When we apply our brand to other fields, we exclusively choose partners that represent top-notch quality in their own industry, same as we do in ours. Looking at the products of this collection, we can spot the design distinguishing features of Lamborghini super sport cars, alongside quality of materials and manufacturing accuracy”.
Principe’s words
“Our partnership with Automobili Lamborghini will fulfil Principe’s strategy, whose aim is to provide our international clientele with variously styled top quality products – pointed out Alessandro Maroni, Business Development Manager of Principe –. The values of Lamborghini brand, matched with our expertise and reliability, are a sound starting point to launch and advertise this product line, which is going to satisfy even the most demanding buyers”.
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