Luxury celebrates the New Year of Beijing: a shower of capsule collection for the Year of the Pig

Tuesday, February 5, starts the Chinese New Year starts and the Year of the Pig begins. The fashion industry, as it is now a tradition, does not miss this opportunity to “court” Chinese consumers by proposing ad hoc capsule collections.

Gucci (on the left, bottom) does not miss a shot and decorates a collection of 35 pieces with unpublished representations created specifically, as well as the characters of the cartoon ‘The Three Little Pigs’ produced by Walt Disney in 1933.

Made with leather is also Bottega Veneta‘s capsule collection (on the right, above), made of shoes and key rings (in crocodile), while Moschino focuses on Porky Pig and Petunia Pig, Looney Tunes characters, engraved on the new limited edition that is composed also of a multifunctional leather clutch backpack.

Ferragamo celebrates the Year of the Pig with a collection of leather bags, flats and a leather bracelet with studs, embellished with the iconic Vara bow.

Louis Vuitton makes a key ring (top left) with a pig depicted in canvas and Monogram Eclipse leather. Longchamp (below, on the right) collaborates with Mr. Bags to create a special capsule collection consisting of leather bags with curly tails, snouts and pink accessories.

Finally, Hugo Boss. The German brand entrusts an artist with the celebratory task. At WWD, Ingo Wilts, head of the brand, says that “2019 is a challenge for our brand: how can we use a pig united with Hugo Boss in order to make a true impact?”. New York pop artist Jeremyville thought of the animal on urban prints used for sneakers, bags, backpacks, key rings and smartphone covers, as well as some clothing items.

 

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