To be precise, Celine, Fendi and Bulgari were never completely closed, because in the weeks of the Coronavirus emergency they have dedicated themselves to the production of masks and sanitising gels. Now the whole LVMH family is ready to reopen in Italy. Gradually, of course, and it varies according to the territories. But quickly. General manager Toni Belloni explains to La Repubblica: “Our commitment is to reinvent the way of working for the group’s manufactures and also for partner companies of the chain, generally small and medium-sized enterprises. This is the great challenge today, to maintain the primacy of Italian luxury product chains”.
LVMH is ready to reopen in Italy
The French group, La Repubblica recalls, has deep roots in Italy: it has in the country 30 production sites and 11,000 employees. The reopening roadmap should be this: the prototype sites of Radda in Chianti and Strada in Chianti, both intended for Celine leather goods, will reopen its doors first. Thursday, it’s the turn of Rossimoda, while Dior and Loro Piana plan to make it by the end of the week. “Going back to work is a conquest for everyone – continues Belloni -, but only if it is accompanied by the best safety conditions for our collaborators”.
Gucci, Cucinelli and Poltrona Frau, as we told you, are already in business. But they are not the only brands preparing themselves for Phase 2. Prada should soon get the ok from the Prefecture to resume work in Tuscany, just as Moncler awaits the prefectural endorsement to do the same in Veneto. While Armani awaits for the government’s decisions, Tod’s group opens part of the logistics and prototype center of Brancadoro (Fermo).