Pavlovsky scatters clues (and doubts) about Chanel’s new creative director

Pavlovsky scatters clues (and doubts) about Chanel's new creative director

If there is a coveted empty position, it is Chanel‘s new creative director. After Virginie Viard’s farewell, there is talk about Hedi Slimane, Pierpaolo Piccioli and Sarah Burton (as well as Jeremy Scott and Claire Wright-Keller). Speaking to the press, Bruno Pavlovsky (president of fashion at Chanel) scatters clues about the ideal profile, but also doubts. Because he is not in favour of appointing a strong director.

Who will be Chanel’s new creative director

Pavlovsky (in an archive photo) said in an interview with Le Figaro, later commented on by Nss Magazine, that he did not find the idea of appointing an already famous designer attractive. Why? It could somehow distort Chanel’s history and DNA. That is, what many accuse Alessandro Michele of having done since the first collection for Valentino. “We will never erase what exists at Chanel”, reiterates Pavlovsky. Will the position then go to an outsider? The president of Fashion does not rule out the option. He merely specifies that the selection will not depend on formal aspects (such as sexual gender or rank), but on knowledge of luxury and interest in the maison. Maison that will probably take its time to reduce the chances of error for a crucial choice, which in these terms it has never made before.

The vacant seats

Not only Chanel. Also Dries Van Noten and Givenchy (the latter since the beginning of the year). The names circulating are the same ones that could be hired by Chanel. Rumours circulated during Paris fashion week speak of another split in sight: that of John Galliano from Margiela. Will Galliano turn the tables?

Read also:


Choose one of our subscription plans

Do you want to receive our newsletter?
Subscribe now