The fairs decided to have this edition online in March. While Micam will start on March 8th and Mipel on the 23rd, TheOneMilano opted for a formula that will go on all year-round. Organizers decided to cancel the live editions of their fairs (scheduled for March 20th – 24th, 2021, in FieraMilano Rho) due to the restrictions imposed by the pandemic. Yet, business doesn’t stop thanks to the digital fairs developed during 2020. The Fall-Winter 21/22 will be shown at this time.
From March 8th to May 8th, the virtual doors of Micam Milano Digital Show will be open. The event held in September of 2020 united 154 brands, presented over 53,000 products and saw over 2,500 international buyers participate.
“Just as it is the intention of Micam and Assocalzaturifici, we plan on continuing supporting the companies of the footwear segment thanks to Micam Milano Digital Show – commented Siro Badon – president of Micam and Assocalzaturifici -. The platform has quickly become a virtual reference point for the world’s footwear community”.
The 119th edition of Mipel will take place digitally. “After having had to cancel the live edition – explains to us the organizers -, Mipel is launching relaunching itself with a digital fair that will start online on March 23 (and remain active until mid-July)”. The name of the event: Mipel The Digital Show. It’s a “custom-built platform that will give brands the tools to showcase their products and history”.
At the same time, it will give “buyers the chance to visit the pages of the exhibitors, activate instant messaging and calls with the showrooms or the company. The idea is to recreate what normally happens at the fair. The buyers give a generic look at the fair, they enter stands and talk to dedicated people, ask information and, hopefully, they place orders”.
The Digital Show will be made of two days (March 23rd and 24th) dedicated to the Mipel Digital Days. In other words: “Talks, webinars, seminars on the most interesting topics in the segment”. And more: “Dialogues with buyers to find out how their purchasing approaches have changed and presentations, by brands, to the segment’s operators”.
TheOneMilano moves onto alwaysonshow.com, a platform created to transform the days of live exhibit into 356 online workdays. “We firmly believe in a hybrid system that can manage to unite the incomparable strength and emotions of physical purchases to the infinite possibilities that the digital world offers”, reads the writing on the exhibit’s site.
The platform was designed with the goal of supporting, in a concrete way, buyers and brands alike. There are three different levels of interaction and visibility: Public, buyers only (registered and certified by TheOneMilano) and one-to-one (private showroom).
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