“I really feel honoured and happy to join Burberry as their new creative director; as well, I happily meet up with Marco Gobbetti again. I deeply look up to Burberry’s British heritage, and their appealing charm, widespread all over the world: I am really impressed by the potential of this amazing brand”. Such are the remarks released by fashion designer Riccardo Tisci, while commenting his new appointment to take over after Christopher Bailey, who had been in charge of Burberry’s creativity department (and much more) for 17 years. Tisci had been “unemployed” for a year, since his leaving Givenchy (Gobbetti was their chief executive officer from 2004 to 2008). Hence, his name was quite popular in the market, as he was bound to become the new creative director at Versace. As regards Marco Gobbetti, he said he was “happy” about Tisci’s appointment, who is, in his opinion, “currently one of the most talented fashion designers. His works provide a contemporary elegance, and his special ability to match streetwear with high fashion is highly relevant for the luxury commodity buyers”.