Prada outperformed its competitors in the first quarter of 2024, largely thanks to its leather goods. And yet, the company’s shares are underperforming. In 2024, they had risen by 35% compared to the luxury sector’s average of just +4%. But by early 2025, they had dropped by 24%, while the sector average fell by only…
Prada is soaring – but not its shares: CEO Guerra explains why
