Quiet, but not with PR: The Row’s slip-up between queues and social media

Quiet, but not with PR: The Row’s slip-up between queues and social media

It takes only a moment for an aura of exclusivity and quiet discretion to vanish. That’s what happened to The Row, the label founded by the Olsen twins and backed by Chanel and L’Oréal. Within the space of a week, the brand went viral on social media — but for all the wrong reasons (namely,…

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