Kering entrusted the creative director role of Bottega Veneta to Matthieu Blazy. He will be the successor of Daniel Lee, of whom he is currently second in command. Blazy was curating the brand’s apparel segment. Kering’s choice seems to have given credit to the belief that the brand’s focus has been placed on handbags, while ready-to-wear, where the brand can make large improvements, has been partially ignored. Blazy will present his first collection for the brand in February 2022.
“Matthieu’s arrival will give further relevance to the brand’s modernity – said the CEO Leo Rongone – and will contribute to the acceleration of growth, all while keeping Bottega Veneta’s fundamental values intact”. Blazy, French and Belgian citizen born in 1984, began his career in Raf Simons. He then designed for Martin Margiela, until the arrival of John Galliano in 2014. He then moved to Celine, returned to Raf Simons and then Calvin Klein from 2016 to 2019. He moved to Bottega Veneta last year to “bring balance to the product lines”, wrote GQ Italia.
The expected name
Blazy was the easiest and most obvous choice to give continuity to Lee’s work, say observers. “Fashion fanatics wished the designer would take over as creative director of the brand – anticipated Gq -, so that a smooth transition would occur, rather than a complete overhaul: returning to Instagram, for example, but continuing to run crazy experiments with leather”.