With a smartphone and a pair of the very latest glasses, it will be possible to see the video that shows how the shoes are produced, admire the collection and even choose a pair of shoes to purchase. The RDB footwear factory in Montegranaro (Dino Bigioni brand) goes digital to reach the end consumer and encourage him to participate in a virtual tour, designed to teach him more about craftsmanship and Italian production. The project will be presented at the Micam and launched at the same time as the new website www.dinobigioni.it which will include an e-commerce section. From Saturday onwards, simply register on the website to receive your own free pair of smartglasses delivered to your home and watch the video on any device. “The Dino Bigioni Vr project is only the first step in a process designed to modernise and introduce innovations to the company. Indeed, we are sure that our users’ personal experience will be notably more valuable that our words and abstract explanations” explains Massimo Angiulli, marketing manager of the company that exports 90% of its products and is now focusing on Italy.