Leather and photography. Leather goods and nature. That’s the way we may recap, very quickly though, the project carried out by Gianni Maitan, photographer and managing director of Gemata, a leading company in the manufacturing of tanning machinery. Yesterday, at Lineapelle, Maitan presented his own leather goods accessories brand: GMVenezia. Distinguishing features: he printed on bags and rucksacks, strictly in leather, some of his famous photo shots, taken during his photograph safari, in the past years, all over the world. “Ten years ago I first thought about printing photos on leather, but at that time technology was not so advanced yet – tells Maitan -. This year I decided it was high time I was starting a new adventure, and I therefore made some prototype models, which were rather successful among my friends and trade experts as well: hence, we started the production”. Bags, shoppers, rucksacks and purses are totally made in Italy: leather is being tanned in the district of Arzignano; subsequently we print on it some images, which are previously selected thanks to a cutting-edge digital copying developed by a Tuscan company. At that point products get back to Veneto, to be hand-assembled by a local artisan and, thanks to a valuable tip given by Fenice, a chemical manufacturing company, they are coloured by using buffering and spray techniques. “In April we were up to the development of a website, a portal for e-commerce, which we placed on the market last week”, points out Maitan.