The movement is convergent. On the one side, the Millennials (those born after 1980) that finally can put behind the economic recession, and can start a family or just emancipated from their parents. On the other, Baby Boomers (those born between 1945 and 1964) decide to renew the house, perhaps by buying chairs and semi-mechanised sofas. According to a study by ASID (American Society of Interior Designers), over 55 Americans, if they were a State to themselves, they would be the third-largest economy behind the US and China. The forecast outlines the fact that, in the coming years, they will spend 9.9 trillion dollars on house refurbishing/renovation according to a paper published by High Point Market, an organisation body in North Carolina who organises the largest US furniture fair. Back in September 2016, according to a report Insights supplies, the domestic market was up 14% YoY. The outlook for 2017 is optimistic: “It could be the best of the last ten years.”
TRENDING
