Together is better. Natuzzi (too) thinks so, ready to reopen on October 16, 2021, the U.S. showroom at High Point, home since 1998 in North Carolina also of the offices of Natuzzi Americas. Up to this point, the news would not be particularly disruptive. But Natuzzi has decided to reopen its showroom in a very special way, changing its name to Casa Italia.
In other words, it becomes a space designed to display the excellence of Italian furniture and design. In its 10,000 square metres, it will host a number of players in the wood-furnishing and upholstered furniture sector. For example: Calia Italia, Calligaris, Connubia, Ditre Italia, Gamma Arredamenti, Luceplan, Nicoletti Home, Tomasella. Obviously, there will be also Natuzzi Italia and Natuzzi Edizioni sofas and furnishing accessories.
A matter of pride
“We are Italian and we are proud of it,” recalled Pasquale Natuzzi, “We live in a country with an immense heritage of culture, art, history and landscape and, as producers, we have long been inspired by the beauty that has always surrounded us”. “At Casa Italia, we are working to share this beauty at High Point,” Jason Camp, president of Natuzzi Americas, told Forniture Today, “drawing on a heritage that only Italy can offer, and a legacy unmatched anywhere else in the world”.
The building (pictured on furnituretoday.com) that will house Casa Italia was designed by Milanese architect Mario Bellini. This structure is reminiscent of the prow of a ship, a good omen for leaving the Covid crisis behind. And the 92% increase in sales in the North American market recorded by Natuzzi in its last financial statements proves it.