theMicam and Mipel register an increase in interest from Russia and South Korea

The turnout at these two trade events – theMicam and Mipel – reported a 5% increase in visitors compared to February 2016 event. During the four days of the event, 44,610 people, including about 26,500 from abroad (+ 8%), visited the fair. The greatest increase involved visitors from South Korea (+ by 53%) followed by Russians (+ 18%), Ukrainians (+ 20%) and Germany (+ 10%). French presence fell by (-7%).  If compared to the previous year, there was an increase of + 6.6%  in registered buyers at Mipel. About half of them were Italians, up 6.2%, while foreigners grew by 7%. “From our primary markets there has been a very positive response,” explains Riccardo Braccialini, President Aimpes. He then added: “Top of the list is Russia with + 48.8%, + 28.2% and Korea, USA + 21.5%, and Japan 15.7%. As for the Europeans, Germany led with + 18% buyers presence. In the picture, at the inauguration last Sunday. From left, Riccardo Braccialini (Aimpes), Giuseppe Sala (Mayor of Milan), Carlo Calenda (Minister MISE), Annarita Pilotti (Assocalzaturifici), Carlo Capasa (CNMI), Cristina Tajani (Councillor for Labour policies, productive Activities, Commerce and Human Resources of the City of Milan).

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