Meatless Farm in the “vegetable meat” crisis

Meatless Farm’s crisis was solved by VFC, Matthew Glover’s group. But the story is nonetheless interesting because what dragged the British company, founded in 2016 by Danish entrepreneur Morten Toft Bech and growing until 2021, into the abyss was the overall contraction of the market for so-called vegetable meat. That is, foodstuffs that imitate meat…