Political crises. Image’s problems. Ideological positions. China was already among the most important customers for luxury companies before the pandemic. Now, after over a year of Covid, they are the absolute first. High fashion is closely linked with China. But it must be careful. Because the recent “diplomatic incidents” involving Burberry and H&M remind us […]
“You will no longer import cotton from Xinjiang and we will boycott your products”. This is the strategy that is being adopted in China. The economic backlash has already arrived for Nike and, most recently, H&M. Now it hits Burberry, the first luxury brand, which has declared that it is cutting off relations with companies […]
2021 started with a sprint for Burberry. Retail sales took off thanks to China and South Korea. This performance allows the British brand, which will close its fiscal year on March 27th, to go beyond the forecasts. After Ferragamo and Prada, Burberry also is also feeling the push from Asia. A sprint start Burberry communicated […]
Burberry waives government tax relief of approximately 6 million pound. The measure was available to companies that “operate in retail”, to reimburse them for the closing periods imposed by the pandemic. “We believe this is the right thing to do,” said the British brand. In addition, Burberry repaid a 300 million pounds loan a month […]
Louis Vuitton and Dior take off, but leather goods do even better and, together, they sound LVMH’s charge during the 4th quarter of 2020. The numbers are clear: revenue for the Fashion & Leathergoods division increased by 18% (at constant rates) during the 4th quarter of 2020, compared to the same period of the previous […]
2021 started with indiscretions and rumors that make one thing very clear. The year will be, just as 2020 and 2019 were, a year full of mergers and acquisitions. Private equity funds and big players of the fashion industry will shop for smaller businesses struggling due to the pandemic. The leading roles, as far as...
After all, Burberry considers itself satisfied by the results from the October-December quarter (until the 26th). After all, Covid-19 still makes its presence known on operations, to the point that the British group remains cautious on the forecasts. Moreover, unknowns tied to Brexit must be added to the pandemic, as well as the suspension of […]
Prada recovered in the second half of the year, settling retail sales at a more peaceful -6%, and the quotation price soared. A year ago the brand’s shares were trading around 30 Hong Kong dollars (where the stock is listed). At this time, they travel around 50 HK$. Prada announced that in the second half […]
With a share of 6.9%, leather is in second place in the ranking of the most used materials by brands for spring-summer 2021 collections. This is supported by the analysis conducted by Tagwalk on behalf of the European Confederation of Linen and Hemp. The ranking of leather and other materials is, first of all, deduced […]
Remo Ruffini is very open: he evaluated whether selling Moncler and got in contact with some investors. When the interviewer points out there were rumors of talks with other groups such as Kering, Burberry and Ferragamo, the entrepreneur admits he “got in touch with numerous people”. Moncler was at a crossroad, as it had 2 […]
Second hand fascinates luxury. And it is not a coincidence. The business is worth about 40 billion dollars, and promises to grow. Many brands have made the decision to join, while the big names are already investing in it. A phenomenon that ended up in the spotlight of LVMH. Why does second hand work so […]
The forecast for both luxury brands is of a performance around +12%. That’s why UBS’ spotlight shines on them: 2021 will be Hermès and LVMH’s year, as the bank confirmed the “buy” rating for both. The estimates for Prada are also very positive: analysts are betting the stock price will increase by +30%. Yet, the […]
Burberry is the fashion company which has provided the best digital supply in 2020: in fact, the British brand has won an award as the Best in Class. Prada, instead, is the one whose supply showed the best progress in the three-year period running from 2018 to 2020. As regards Gucci, the brand has received […]
Although they act in a different way, according to variously implemented strategies, they stick to a constant. In the luxury business all players give in to e-discounts. Bernstein and RE Analytics have examined and analysed discount reports provided by e-tailers as much as brands’ discounts. Some of them stand out as they less relied on...
Burberry sales in stores have been picking up considerably. In other words, they have moved from -45%, in the period running from April to June, up to -6% in the last business quarter, closed on September 26th. Financial analysts had predicted a 12% downturn in comparable sales. Such rewarding results have been driven by leather […]
There are different ways to raise prices. There is the direct and simple one, which provides for reprinting tags with a higher price than the previous one. But there are also many indirect ways, which allow you to safeguard the profitability of the brand. One of the most used is to make less use of […]
Tuscany magnetizes. If brands want to manufacture bags and leather goods, they will end up coming to the outskirts of Florence. Starting from Scandicci, factories and plants extend towards the Leather Cluster and further up to other directions as well (Arezzo, for example). As if here (and, as a matter of fact, that is the...
All brands are crafting strategies and plans to conquer China. After all, it’s a vital market for many, if not all. But there are some rather “common” mistakes that are made by brands trying to penetrate the local market, say experts and operators. And only few brands are in the condition to wait before seeing […]
Interbrand’s Best Global Brand 202’s ranking puts technology at the top: but that’s not new. Yet, the luxury segment is also present, even though it has lost ground after 2 years of scaling up. All luxury brands are down, beside from one: Hermès. Gucci, Ferrari and Prada were the only three Italian brands present in […]
Dior is the queen brand of 2020 third quarter. It was crowned by BofA (Bank of America-Merrill Lynch) which used the “brand leading indicator” tool to trace the ranking of the brand in the July-September period. “It serves to determine the profits of luxury companies and the over/underperformance of share price,” explain the authors. The […]
