Birkenstock’s ingenious marketing in the success of the film Barbie
From the Barbiecore trend, to the glorification of Birkenstocks. The great success of the film Barbie (in cinemas, from 21 July) is not only in terms of tickets sold at the box office (over 10 million in Italy in the first week of screenings), but also and above all in fashion. It was to be […]
























