It is done (maybe), but not said (before): it is the age of greenhushing

It is done (maybe), but not said (before): it is the age of greenhushing

The age of greenwashing is coming to an end (one hopes). Because in the meantime, the age of greenhushing (of discretion on sustainability issues) is asserting itself. The Washington Post coined the new expression when observing the transformation taking place in the fashion industry (and beyond). Before, brands and investment funds flaunted green goals and…

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