Back to Tokyo for Consorzio Vera Pelle Conciata al Vegetale

Back to Tokyo for Consorzio Vera Pelle Conciata al Vegetale

Back to Tokyo. Consorzio Vera Pelle Italiana Conciata al Vegetale goes back to Japan after the interruption caused by the pandemic, with an event dedicated “to vegetable-tanned leather and its sustainable characteristics”. Last May 18th the event Welcome to 2050 took place inside the Italian Cultural Institute in Tokyo. The day focused on the material and the Bio-Based by Nature research, presented the last few months inside Spazio Lineapelle Milano. A study that measured the circularity of vegetable-tanned leather compared to alternative materials.

Back to Tokyo

There was great interest compared to the biomass and product recovery analysis – says Leonardo Volpi, president of the Consorzio -, with a Q&A session that lasted over 1 hour. Scientific proof was brought forward to rid the public of misconceptions on materials claiming to be sustainable but that are in fact plastic. We gave people the tools to understand what they are buying. The Japanese public, which is very attentive towards the environment and quality, remained surprised and proved to be reactive towards the data and scientific proof we presented”.

Welcome to 2050

The Consorzio created an exhibit in Tokyo inspired by a runway show during which “models” wore handbags made with the different materials analyzed in the research, all while showcasing the related bio-compatibility rate measured. The goal: getting close to “what is really green and what is green-washed”, explains the association in a note. Part of the exhibit was dedicated to the creation of the last edition of Concorso Internazionale Craft The Leather, made by fashion and design schools all over the world. The event then included a seminar dedicated to operators and Japanese press, conducted by the Consorzio’s delegates: Andrea GhizzaniManuel Casella and Barbara Mannucci.

Bio-Based by Nature

Gustavo Adrián Defeo went in the details of the analysis that calculated the bio-based carbon concentration of the various materials. “Vegetable-tanned leather from Tuscany, as of today, already satisfy the 2050 requirements set by the EU with regards to materials used in the fashion industry”, explains the Consorzio in a press release. Materials to be defined “as sustainable only if they will reach the minimum threshold of 80% bio-based carbon”.

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