From September 2021 to April 2022, 21 greenwashing lawsuits were filed with the Competition and Markets Authority (CMA) in the UK: 5 of them accuse a fashion brand. Vice versa, 79% of Farfetch’s clients has said to prefer buying a luxury product because more sustainable than a fast-fashion one. High-end products have higher quality and are more…
Greenwashing cases on fashion and the faith of the luxury segment
