Leather’s daily life. Leather in daily’s life. Leather as the focus of one for the most importantfashion capitals in the world. Taking advantage of the opening of APLF, the fourth edition of World Leather Congress was officially presented in Hong Kong. The American associations LIA (Leather Industries of America) and USHSLA (US Hide and Leather Association), under the ICTumbrella (International Council of Tanners) are organizing the event, with the concrete support of UNIC– Italian Tanners and Lineapelle. The appointment is for July 16th(the day before the opening of Lineapelle New York), at the Metropolitan Pavilion, with an event that (explains Paul Pearson of ICT, John Wittenborn of LIA and Luca Boltri of UNIC, in photo), “changes its focus in comparison to previous editions: consumers and their behavior towards making a purchase, are under the spotlight. Starting from the consideration that “leather is present in many moments of ourdaily life”, WLC will build a technical and fashion program that is ethical and sustainable, to demonstrate and promote the identity of leather’suser-friendliness, its modernism. And more: its ability to be a reference material even for what, today, is considered the driving force among high-end consumption: millennials. WLC’s program involves three main steps. The first will have to do with the topic of leather as a modern material, in light of its historic and cultural baggage. The second has to do with sustainability. And the third and last point will go into the motto that supports WLC: leather in everyday life.