The new paradigm of luxury is playful and (very) virtual. Brands enter the era of gamification, and discover a parallel marketing lane (and not only). Which is especially popular in the Far East
Hunting wild animals. Tan the hides to sell them to other players and advance in the game. Tanning can in fact be a game, or a videogame. And, as such, its process is just one of the many steps that players have to take to advance their gaming strategy. The developers of many famous videogames that transport players on islands in the Caribbean or bring them back thousands of years to re-live ancient battles through various heroes, have inserted in the game story the possibility of opening tanneries and labs to tan leather, create clothing, footwear, saddles and armor. Here are 4 surprising examples.
This is one of those stories telling the case of “exemplary reshoring” by Sue Wyss- Kwan, founder of the Dutch leather goods brand Su.B. The decision to produce in China, the profound disappointment, the landing in Italy. Where she found (for 1,000 reasons) the ideal production partner and where she is now looking for another one
They come from Sweden. They planned to produce their (complicated) shoes in Portugal, using leathers made in Italy. At the last minute, however, Bay and Wall opted for originality from the Marche region. Founders Oskar and Viggo Lagerwall tell us why
Covid-19 brought back to the top the possible urgency of reshoring (in a, perhaps, concretely ephemeral way). But can we relocate to Italy, France, the West, productions distributed over decades wherever costs were lower?
The commercial trade-war with China hasn’t helped the reshoring of footwear manufacturers in the States. On the contrary, it created more issues, further aggravated by Covid-19. Matt Priest (FDRA) hopes the White House will change direction
After 24 years in the US Army, Natasha Norie Standard changed her life, “studied footwear” in Milan, and established her own brand, produced between Vigevano and Naples. This is her story
The digital channel and China’s marketplace are the two frontiers to conquer for Made-in- Italy leather goods. It’s true for bigger brands but even more so for indipendent ones, says Christina Fontana, Head of Fashion and Luxury - Europe of Alibaba Group
The pandemic requires the migration of fashion shows to streaming platforms. After the example of Shanghai, Milan, Paris and London change models too. Will it work?
What doesn’t kill you, makes you stronger. And Mirta, the start-up for Made in Italy artisans, comes out the Covid-19 shock more solid and with clearer ideas: for small fashion excellences, e-commerce is fundamental
Starting as a shoe-shop in 1880, it converted to leather goods at the end of the 60s. then, it becomes the reference company for car manufacturers when it comes to producing leather custom-made luggage. Here is the extraordinary story of Italian business Schedoni
The message, writes UNIC - Italian Tanneries, “is as simple as it is incisive”. This is what its “three-year campaign communicating and promoting at 360 degrees the excellence of Italian leather” is based on. A worldwide ad campaign that explains a truth to be shared in any way and at any level: Real Leather is Real Sustainability
Chronology of a year, 2019, during which the phenomenon of acquisitions revolutionised the structure of the leather and luxury supply chain, changing its borders and connotations. A phenomenon that, among other things, will also have some surprises for 2020
The history of Russian leather evokes much more than what could be called “the memory of leather”. It is the story of an adventurous secret that remained for almost 2 centuries on the bottom of the English Channel. A mystery studied for almost 10 years, and solved by Elise Blouet-Ménard
Okay, maybe it's an exaggeration to describe what you will see on the next page and on the following ones as something unexpected. But if we have chosen this photo gallery, there is a reason. We find it in the surprise of discovering a capsule collection like the one launched at the end of November by Supreme with Nike.
Green lights, red lights the leather marketplace is affected by contrasting pushes: sometimes going in the same directions, sometimes opposite. Lineapelle 97 (Milan, October 2-4) was the time to collect the feelings and opinions live from tanners
Chanel say goodbye to crocodile and reptiles, leather responds. “It is not the right vision of sustainability”, it is an economic choice: it will not last”
Liz Alessi, vice president with proxy for materials development, defines the meaning of leather today, in a market that is attentive to process and performance, as far as fashion is concerned
The number, while not “mind-blowing” surely is surprising. Based on data contained in the World Footwear Yearbook, published by Portuguese Association APICCAPS (Associação Portuguesa Ind. Calçado Componentes Artigos Pele Sucedaneos), the global footwear industry produced somewhere around 24.2 billion pairs of shoes during the year 2018.