Leather takes to the cinema and does so in great style. In the utmost style, actually. Last night, in collaboration with the specialist magazine Ciak, the short fashion movie Niente Per Caso, produced by the Consorzio Vero Cuoio Italiano to promote the Cuoio di Toscana brand, was officially presented to the public at large. Where? At the best place and best time: in Venice, during the 73rd International Film Festival. The short film (shown “privately” last Saturday at Villa Necchi in Milan, at the gala evening for theMicam) met with great interest and attention. The merit of a top level cinema production, directed by Marco Della Fonte (author with Beatrice Santini also of the screenplay), and starring Caterina Murino in the leading role. The Bond Girl from Casino Royale with Daniel Craig, “is the perfect international face for this film – says Antonio Quirici, owner of Bonistalli e Stefanelli and president of the Consortium (represented in Venice also by Giuseppe Volpi, Volpi Concerie and Michele Matteoli, Cuoificio Otello) –, because besides her beauty and talent, she stands for the value of Italian style worldwide. We are very pleased with the result and the chance to be in Venice enabled us to highlight an initiative that aims to find cross-cutting solutions to convey the value of our leather. We need to target footwear manufacturers in Italian and foreign industrial districts, but also end consumers, and we will do that by showing the film on all social platforms”.