“In recent years and, above all, today, with everything that has happened and is happening, we need to be as close as possible to the reference customers. I would say that you have to be almost at a zero-kilometre distance from them”. These are the words of Giuliano Russo, CEO of the Marketing Area of the tannery Russo di Casandrino, which starts a whole new project in the Leather District. It’s called Research Hub.
The Research Hub
“We do not stop”. Indeed, “we face the current moment of profound change in the sector with great confidence and the desire to return to growth, to quickly go back to normal”. These are Giuliano Russo’s words, used to explain how the tannery Russo di Casandrino is “building a centre of over 500 square meters in the tanning epicentre of the Fashion System: Santa Croce sull’Arno”. The Research Hub is configured as a “space for welcoming and discovering the history, culture, know-how and innovation of Russo di Casandrino”. Inside it houses “a showroom and an archive” with the aim of “starting works, projects and discussing new techniques and presenting new offers from our wide range”.
A sort of 2.0 service: “Superfast. Service is an essential element – says Russo -, attention to detail and proximity to style and research offices are values in which we believe, and on which this new important investment is based. Furthermore, the Reaserch Hub also represents an investment in human capital. It will be managed by a team composed of Martina Tabarroni, Francesco Lelli and Stefano Faglia. A highly qualified and specialised team. Dedicated to the Tuscan territory, to provide maximum support and a direct line with our production facilities throughout Italy”.
Meanwhile, Russo di Casandrino has received from FAI (Fondo Ambiente Italiano) the recognition of Corporate Golden Donor for the contribution given to its activities. FAI, among other things, is among the entities that have offered their patronage to Apriti Moda. The event, now in its third year, aims to open to the public those places that “preserve the art of Italian know-how”. It will take place on Saturday 24 and Sunday 25 October and, in this edition, Russo di Casandrino is involved too.
In the image, the rendering of the new Russo di Casandrino Research Hub in Santa Croce sull’Arno
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