Tanning anniversaries: La Veneta, 60 years under the sign of leather

Anniversari conciari: La Veneta, 60 anni sotto il segno della pelle

60 years under the sign of leather. It is the goal reached by La Veneta tannery in Arzignano. Six decades marked by a constant approach to innovation and quality, for a company that, over time, has kept the family matrix intact.

60 years under the sign of leather

In 1961, Franco Piran, together with his brother-in-law, gave life to the La Veneta tannery. They started by treating calf in a small shed on the outskirts of Arzignano. A product intended for high-end men’s footwear. The intention, in fact, was to create a company that in a short time could become the flagship of a district in full growth. A goal pursued by expanding its specialisation to leather for luxury women’s shoes. And, starting to look beyond national borders, initially landing on the French market.

Expansion phase

La Veneta, under the leadership of the Piran family, continued to grow and attract new customers. To the point that it needed new production spaces. Thus, in 1987, it acquired a local company specialising since 1937 in the processing of suede and full-grain calfskin (using traditional French technologies). In 1990, a commercial expansion project was launched, which allowed the tannery to enter other markets. For example: the German one (then divided between East and West) and Spain, strengthening the presence in France. A process continued in the following decade and up to the 2000s, with the inclusion of the Russian, British and US markets.

Recent past

In the last decade, La Veneta has developed and specialised its products in the high-end footwear sector, also adding leather goods and accessories. Since 2019, the tannery entered the world of leather clothing, integrating Industry 4.0 projects to reduce time and consumption, monitor the data flow, and further improve quality.

Covid  and beyond

“Despite the forced stop that the pandemic imposed on everyone, we have continued to work concentrating our efforts within the company – explains Chiara Piran, marketing manager of the Vicenza company -. We have obtained new certifications and invested further in Research and Development, thus giving life to a new product. It is a certified biodegradable leather. It is a product that comes from chrome-free tanning and which, under certain conditions, is able to  be 90% biodegrade”. A revolutionary leather that La Veneta is presenting to the market. “We are confident for the current year, we rely on the vaccination campaign to return to normal – continues Piran -. We were looking forward to returning to the fair, we started with Blossom Première Vision and then Lineapelle, that will be held next September (22-24), to finally meet our customers in person”.

Read also:


Choose one of our subscription plans

Do you want to receive our newsletter?
Subscribe now