Dolce & Gabbana grossed 5.7 million dollars from its first auction of NFT (Non-Fungible Token) collectibles. Some of them were bought by Flamingo DAO, an organisation that aims to bring together members interested in supporting the growing digital fashion ecosystem. In other words: cryptofashion. Dolce & Gabbana’s proposal included nine digital items: two women’s dresses, one men’s suit, three jackets and three crowns. Some of them were combined with “physical” benefits. For example: a garment, a piece of jewellery or the chance to attend a Dolce & Gabbana show in person.
Beware of cryptofashion
Through UNXD, a specialised marketplace built on the Ethereum network, D&G auctioned off (on September 28-30) some NFTs from the Genesi Collection designed by Domenico Dolce and Stefano Gabbana. As MF Fashion points out, the first concept was entitled Dress from a Dream, and was inspired by the artistic background and tradition of Venice. The result was nothing but explosive (or, in some ways, disturbing): the 9 NFTs raised 5.7 million dollars. But who spent it?
Two collectors secured 3 pieces each. One, as we said, is Flamingo Dao, a division of the Red Dao collective specialising in cryptofashion investments. “The digital trend on blockchain is a huge and growing alternative within the ecosystem,” Red DAO member Megan Kaspar told Cmnnews. Another buyer is Pranksy, known to be one of the most active NFT collectors.
Images from unxd.com