LVMH is confident. Because while in France 10,000 artisanal jobs are left empty every year, the Group believes itself capable of hiring and training 8,000 young artisans before the end of 2022. The program is part of an investment plan for organic growth announced in September: “It’s of paramount importance to encourage a change in perception when it comes to artisanal work among young people – commented in a note Chantal Gaemperle, EVP Human Resources and Synergies at LVMH -. It’s the perfect field where to build a career.
Hire and train 8,000 young artisans
The announcement came during the “Show ME” event, where ME stands for Métiers d’Art. LVMH joined “virtuous artisans” and the apprentices of all its 75 maisons at the Théâtre des Champs-Élysées in Paris (in photo). Training new artisans is of paramount importance for the group’s strategies, as said by Antoine Arnault, general director of Berluti and LVMH board member, to Elle. It’s also important for the creative livelihood of the brand. “Artisans make the designers’ dreams come true – he explains -, but creatives have to keep in mind the technical limits of artisans. It’s a constant dialogue. Virgil Abloh and Maria Grazia Chiuri spend a lot of time inside ateliers. Within Berluti, for example, we must give credit to one of the artisans for having created a sneaker model”.