Off-White is the most popular brand at present. As for products, Dior’s Saddle Bag is getting most clicks in the internet. Lyst search engine made public the rankings of the “online most browsed brands” in the quarter period from July to September, clicked and chosen by their clients (5 million consumers). “Off-White got ahead, moving up 33 spots in the Lyst Index rankings, therefore climbing over Gucci and Balenciaga and rising to the top of the chart for the very first time”. In fact, retailers, who are in partnership with Lyst, have been consistently searching for Off-White, whose online clicks increased, on a quarterly basis, by 14%. Prada (who climbed 5 spots), Versace, Fendi, and Valentino (who replaced Dolce & Gabbana) are included in the top ten rankings as well. As for items for women, Dior’s Saddle Bag has been the most demanded product in the last quarter period. On July 19, 100 global influencers published a picture of the bag on Instagram: shortly after, searches recorded a huge hike in 48 hours (+957%). Off-White’s belt is currently the runner-up. Lyst confirmed the overwhelming power of sneakers: Nike, Fila and Balenciaga’s Triple S models for men remain a must item for the second quarter in a row.