Hermès may become the biggest luxury brand. It will reach EUR 20 billion in revenues by 2027 at the latest, and will undermine the current leadership of Louis Vuitton. The gap to be bridged now seems particularly large, because Hermès generated a turnover of EUR 13.4 billion in 2023 while Louis Vuitton exceeded EUR 20…
Luxury, the final frontier: in 2027 Hermès will overtake Louis Vuitton
