Korea, Silent Mipel’s outcome is positive: the market is moving

Korea, Silent Mipel’s outcome is positive: the market is moving

Mipel’s South Korean edition was more than positive: the fair took place, and the market is moving. Over 220 Korean buyers visited the Mipel Leather Goods Showrooms in Seoul. The tradeshow (from April 13th to the 16th) was organized by Assopellettieri and, for the second time, was held in “Silent” mode due to the pandemic-related restrictions. Exhibitors presented their Fall/Winter 2021/22 collections inside the High Street Building, also thanks to the support of Maeci and ITA – Italian Trade Agency. The following comments are from Mipel’s director Danny D’Alessandro and entrepreneurs Claudia Sequi (Claudia Firenze) e Andrea Lanzetti (Lanzetti).

Danny D’Alessandro’s satisfaction

“In this uncertain global context, characterized by difficulties in organizing events, we are very satisfied with the fair’s performance and the services provided to participating companies. We know that orders by Korean buyers weren’t lacking and hope that many more will soon come, following the communications between buyers and exhibitors that were held during the event”.

Claudia Sequi (Claudia Firenze) – the market it moving

“I have been participating to this initiative since the first edition. It’s thanks to Mipel if I entered the Korean market, which now accounts for 10% of my revenue. It’s a marketplace that is undergoing a transitional phase. During the fair we received a few orders that I interpret as a good sign. “Eppur si muove” could be the right sentence to summarize it. The style that buyers asked for? Light handbags, adaptable for free time as well, functional and not excessively large. I personally saw products made of cocco printed leather doing well”.

Andrea Lanzetti (Lanzetti) – let’s maintain the contacts

“I am fairly satisfied with the event participation. It was useful to maintain the contacts previously gotten. The Korean market is a good one, but it’s not easy. Clients suddenly disappear, then come back, but it’s never easy to make them change their mind over products they have been buying for a long period of time. For sure they are more used to digital business, compared to buyers from another country. The best-selling products? Mine is the basic one, which has a distinctive characteristic. I am selling earth-toned medium-sized handbags the most”.

Read also:


Choose one of our subscription plans

Do you want to receive our newsletter?
Subscribe now