Micam closes the 88th edition: orders, critical issues, evolutionary hypotheses

Ultimo giorno di Micam 88

On Tuesday Micam 88 closed its doors; the edition coincided with the first 50 years of the international reference show for the footwear industry.

44,076 agents joined Fieramilano Rho on September 15-18. 40% of them were coming from Italy, while 60% were international: trend proved in line with February edition, going slightly down compared to September 2018. Italians declined in number, which was offset, though, by people coming from China, Hong Kong and Switzerland. Attendance of Europeans was steady, whereas Russians and Ukrainians dropped remarkably. “We are proud of this edition, whose successful performance confirms Micam, once again, as the most important industry event in the world”, pointed out Siro Badon, Assocalzaturifici President.

Lights, shadows, hypotheses

This edition has shown very clearly both lights and shadows, not only in terms of company performance. For example, it has been noted that flow in halls 1 and 3, reserved for high range and made in Italy, has been less brilliant than in the areas reserved to sport and more affordable footwear. On this topic, Assocalzaturifici past president Annarita Pilotti (who revolutionised Micam during the recently concluded mandate), hypothesises changes and improvements. Objective: to make pavilions 1 and 3 more attractive. “Micam and showrooms are incompatible? No, quite far from it, they are complementary, because they attract a different clientele and have a different function”, says the owner of Loriblu.

Here orders are still made

Ronny Bigioni (Dino Bigioni) too, is convinced of the importance of Micam: “Flows and orders are not what they used to be, but you have to be present at Micam. It is the only trade fair where orders are made and where the whole world comes”. The president of Assocalzaturifici, Siro Badon, comments that “for exhibitors, the cost of Micam per square meter is lower than that of all other international trade fairs. What news are there going to be? The goal is to renovate and refresh the fair, rejuvenate it by talking about digitalisation and sustainability. Make it as attractive as possible. This is what interests beyond price reductions”.

In the picture, from Micam Facebook account, Lemargo stand


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