Micam wins the ICMA award for the best 2020 social media project. Meanwhile, they have been upgrading and reinforcing the digital variation of the event while looking ahead to next March edition. The combination of the trade show and the world of fairy tales proved to be a winning move then. Micam in Wonderland, both in 2020 past edition and in March 2021 next date, has won the first prize at the ICMA – International Creative Media Awards and has announced that Micam Milan Digital Show will take place online from February 22nd until April 22nd, 2021.
International Creative Media Award
Micam in Wonderland plays its trump card to win the ICMA coveted recognition.
Such creative design, which had its debut during February 2020 edition, is well summarized by the #micamtales hashtag, a set of fairy tales reinterpreted from a modern perspective.
The very first one was Micam in Wonderland, a surreal adaptation of the fairy tale, illustrated in 3 chapters, which will conclude during the trade show next edition.
In other words, the one scheduled at Fieramilano (Rho) on 21-23 March 2021, together with the exhibitions grouped in the #strongtogether slogan and organized by those associations that are part of Confindustria Moda. Furthermore, in March it will also take place again MICAM X, an incubator of cutting-edge ideas.
Micam Milan Digital Show
The fair is going to match again its physical fair with a digital event. Micam Milan Digital Show, a digital b2b platform launched in September 2020, primarily aims to pinpoint new business formulas potentially supporting the whole industry.
“Our digital edition will take place online from February 22nd until April 22nd, 2021 – they pointed out in a press announcement –: it will host over 150 brands and 2,500 professional visitors, who joined the previous edition.
It is going to be a virtual place to develop marketing and communication activities, brand upgrading, and create new contacts and connections up to order drafting”.