The footwear segment points the spotlight on Micam. The 90th edition of the event is scheduled to take place from September 20th to 23rd 2020 in Fieramilano Rho. Over 500 exhibitors and 5,000 buyers, mostly from Italy and Europe, have already confirmed their presence.
Spotlight on Micam
“Micam Milano represent the right occasion for our companies in the footwear segment to restart their business”, explained the fair’s president Siro Badon, who is also president of Assocalzaturifici. “It’s the first fair to develop the sales’ campaign for a segment that is strategic for the made-in-Italy. Meeting at the fair remains a privileged way to do business, to negotiate orders after having touched the materials available. Most of all, by participating in the event, one has the chance to discuss with colleagues and segment operators and find out toward what direction the market is moving, thus understanding the trends beforehand”.
Micam will occupy pavilions 1, 2, 3, 4, & 6 of the Rho complex. Pavilions 1 and 3 will no longer be called Luxury but rather Premium and will host, for the 1st time, an area dedicated to Mipel and TheOneMilano Special, the prêt-à-porter event for women fashion. The Micam X area, which showcases trends regarding materials in collaboration with Lineapelle, will also be seen this edition. Pavilion 3 will also host Wonderland, a space that takes after the 2nd chapter of Micam in Wonderland. Last but not least, some space will be dedicated, in this edition as in the last few, to 12 emerging designers.