In her introductory remarks, Alessia Cappello, Councillor for Economic Development of the Municipality of Milan, defines the event scheduled from on March 13-15 as “one of the most important international fashion and accessory fairs“. With 1,400 brands represented, Micam, Mipel, TheOneMilano and HOMI Fashion&Jewels Exhibitions at Fieramilano Rho, under the slogan #BetterTogether, a trade fair is staged that in fact has no rivals abroad.
There was, and would be, a desire for recovery after the slap of the pandemic. But, in this sense, the news coming from the Ukrainian front frustrates expectations. The theme came up during the press conference presenting the events (see photo). The finished product fairs have moved their appointment to mid-March with the intention of welcoming more buyers from the former CIS area thanks to the green corridors. This war scenario and the consequent international sanctions lower expectations for incoming from Russia.
At the fair with 1,400 brands
Micam leads the way with 821 brands: “We can also boast excellent returns – says president Siro Badon – such as Bikkembergs, Nine West and Nerogiardini”. The footwear exhibition is working on offering themed spaces, such as Micam Green Zone, Micam X and Tales Square. Speaking of themed spaces, Franco Gabbrielli welcomes as another step towards a return to normality the possibility for Mipel to set up Scenario, “the area dedicated to young people and emerging talents”. The leather goods exhibition, which for the 121st edition joins forces with Mirta Wholesale for digital, hosts over 100 brands: “We are working to increase the number, to guarantee buyers a greater offer”.
The president of Mipel expects about 5,000 visitors. Finally, TheOneMilano hosts more than 90 fur and haute-à-porter brands: “We record an unusual preponderance of Italian exhibitors (58, ed.),” says president Norberto Albertalli, “but we have kept our international spirit intact. With our Slow Fashion Manifesto, which focuses on the quality of materials and workmanship, we are putting the value of craftsmanship at the centre”.
The Russian incognita
“We arrived at Micam with enthusiasm,” Badon says about the incoming from Russia, “especially because we had obtained the green corridors for those vaccinated with non-EMA vaccines. Now, we hope for more liveliness from other European nationalities”. “We cannot know what Russian buyers will do,” concludes Luca Palermo, managing director of Fieramilano. “In September, we will be back in full concurrence with the other Milanese fashion events, such as Fashion Week and Lineapelle”.